THE MATRIXX BLOG

Enabling a Digital Operating Model

Why the operating model matters?   In my experience digital can represent a range of capabilities, both technical and commercial. Hence in an effort to not figuratively “boil the ocean” this piece takes an outside-in approach by focusing on the underlying operating...

Read Post

Time for Telcos to take a u-turn

To regain consumer trust, telecoms are going to have to move past price and network comparisons. If I had to pick a soundtrack to accompany the recent hype around Telcos launching “unlimited” plans, it would be Talking Heads’ Road to Nowhere. I realize the shift is...

Read Post

Digital Highway Performance

You’re merging onto the highway, you can see from the on-ramp the steady flow of cars at 65 mph (105 kph), you hit the gas to speed up with traffic, and oh <expletive> – you are all of a sudden stuck at 35 mph (56 kph) – maybe restricted...

Read Post

Enabling Generosity in Telecoms

Some time ago I saw a competitor’s video for a mobile app experience. In the story, a parent has ‘shared’ some SMS messages with a child, and the child’s SMS balance runs out. Using the app, the child requests some more SMS from their parent, and the parent’s app...

Read Post

Customer Experience: Service is King

Picture the scene: you’ve popped into a shop to pick up a ‘treat’  you saw through the window; cake, a piece of vintage clothing or limited edition jewelry.The line is long, and you keep getting “I’m sorry, I’ll be with you as soon as I can” looks from the store...

Read Post

How to act like a digital local

‘When in Rome do as the Romans do.’ An old adage that telecoms firms would do well to pay attention to as they embark on their journey to transform themselves from communications service providers (CSPs) into digital service providers (DSPs). So how can DSPs act like...

Read Post

Can Telcos Embrace Bimodal IT?

Bimodal (aka 2 Speed) IT is the practice of managing two separate modes of IT delivery, one focused on maintaining the legacy status-quo and the other on agility and time-to-market for new digital services and channels. The basic concept put forth by the likes of...

Read Post

DPI – Creating Deeply Personal Interactions

Imagine an Alice in Wonderland world where you pay for music based on the number of notes. If you run out of credit, no more notes or maybe the sharps and flats get throttled.  Or paying for my trusty Economist by the word but having the vowels disappear if I...

Read Post

E-SIM’s bumpy ride begins to smooth out

Last year I wrote about the Apple-SIM and how in many ways it was testing the water for the later introduction of soft-SIMs. iPads were ideal as a test ground: they had low take up of cellular services anyway, and there was not the same dependence on...

Read Post

Putting the NOW into Payments

Examples of mobile pricing innovation are proliferating like mushrooms in a damp forest. Traditional bundles of data, voice and text are being deconstructed to be re-combined as highly personalized and configurable plans tuned to digital consumers’ lifestyles....

Read Post

Pin It on Pinterest