MATRIXX Takes Top Marketing Honors In Stevie® 2017 International Business Awards
Company Wins Gold for International Marketing Campaign of the Year
SARATOGA, Calif. – August XX, 2017 – MATRIXX Software (http://www.matrixx.com/) today announced it has won two Stevie® Awards in the 14th Annual International Business Awards. MATRIXX was awarded gold for Marketing Campaign of the Year, and took silver for Small-Budget Marketing Campaign of the Year. The company was honored for its 150 Points of Opportunity campaign, comprised of a video series and eBook, specifically designed to move the MATRIXX brand beyond the traditional, product-centric B2B service offering and into a dynamic, consumer-first experience.
The 44 page ebook, combined with five stand alone videos, were designed to showcase the real world value of the MATRIXX Digital Commerce Platform, transitioning it from an abstract B2B concept and into a tangible experience for the end user. Comprised of physical collateral, brand videos, digital assets, hyper-targeted demand generation and a tradeshow presence, the campaign was built for snack-sized consumption and designed to be broken-up and reused in different configurations across channels. The 150 Points of Opportunity campaign resulted in a 77 percent return rate to the MATRIXX website, an increase in session duration by more than 43 percent, significant uptick in C-suite interaction and target audience engagement rates of 25 percent.
“This campaign was truly a labor of love from the entire MATRIXX marketing team, and reflects our vision of moving beyond the buzzwords and communicating the tangible benefits of transformation in a compelling way,”
“This campaign was truly a labor of love from the entire MATRIXX marketing team, and reflects our vision of moving beyond the buzzwords and communicating the tangible benefits of transformation in a compelling way,” said Jennifer Kyriakakis, founder and vice president of marketing for MATRIXX. “We are honored that the Stevie awards recognized the inherent creativity and value of the campaign, and are excited to continue to deliver innovative solutions for today’s Communication Service Providers (CSPs) that spark excitement and intrigue for their customers.”
MATRIXX Digital Commerce is a packaged software solution engineered to be quickly deployed and easily maintained, eliminating the need for customization while simplifying IT integration. The MATRIXX approach is cloud-based and standardized, enabling telcos to fast-track their digital transformation efforts — delivering results in months, not years.
More than 3,900 nominations from 60+ nations were reviewed in the Stevie International Business Awards, representing nearly every industry. Over 200 professionals worldwide participated in the judging process, and winners will be officially honored at an awards gala on October 21, 2017 in Barcelona, Spain.
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About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie
Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com
About MATRIXX Software
MATRIXX Software delivers an innovative digital commerce solution that enables always-on customer engagement. Our patented approach makes it possible for Digital Service Providers to simultaneously serve millions of customers, and process billions of customer interactions precisely and instantly. MATRIXX enables DSPs to build long-term strategic value through high-touch, digital customer relationships.