TOPIC

On-demand

Time for Telcos to take a u-turn

To regain consumer trust, telecoms are going to have to move past price and network comparisons. If I had to pick a soundtrack to accompany the recent hype around Telcos launching “unlimited” plans, it would be Talking Heads’ Road to Nowhere. I realize the shift is...

Read Post

Enabling Generosity in Telecoms

Some time ago I saw a competitor’s video for a mobile app experience. In the story, a parent has ‘shared’ some SMS messages with a child, and the child’s SMS balance runs out. Using the app, the child requests some more SMS from their parent, and the parent’s app...

Read Post

Can Telcos Embrace Bimodal IT?

Bimodal (aka 2 Speed) IT is the practice of managing two separate modes of IT delivery, one focused on maintaining the legacy status-quo and the other on agility and time-to-market for new digital services and channels. The basic concept put forth by the likes of...

Read Post

DPI – Creating Deeply Personal Interactions

Imagine an Alice in Wonderland world where you pay for music based on the number of notes. If you run out of credit, no more notes or maybe the sharps and flats get throttled.  Or paying for my trusty Economist by the word but having the vowels disappear if I...

Read Post

Putting the NOW into Payments

Examples of mobile pricing innovation are proliferating like mushrooms in a damp forest. Traditional bundles of data, voice and text are being deconstructed to be re-combined as highly personalized and configurable plans tuned to digital consumers’ lifestyles....

Read Post

Pin It on Pinterest