A Transforming Market Demands Speed and Flexibility
Commercial agility reflects a company’s ability to quickly adapt to shifting market conditions. For Communication Service Providers (CSPs), this has traditionally been a challenge. New services required years of development and deployment, came with high capital costs, and relied on built-for-purpose hardware and proprietary software.
However, virtualization and other digital technologies are now transforming the landscape. Network abstraction diminishes the importance of infrastructure ownership in delivering telecom services. As new competitors emerge, CSPs face market changes that demand strategic decisions, reshaping their business models, products, and services.
Benefits of Commercial Agility
A Profound Change in Service Delivery
Traditional development includes the time intensive code-and-test cycles, typically done by the solution vendor. Modern “no-code” products allow services to be self-configured by the operator, greatly reducing time-to-market.
Inefficiencies, inconsistencies, bottlenecks and error-prone manual processes can be reduced or eliminated with automation, saving both time and money. Automating areas such as builds, testing, deployments and monitoring improves efficiency and reduces errors.
No-code self-configuration makes launching and changing services much faster and easier. Lowered costs and dependencies mean greater freedom to experiment and test different commercial propositions with low cost and low risk.
How Can CSPs Become Commercially Agile
The shift enabled by digitalization and cloud native will be profound, and commercial agility will be essential for carriers to succeed. CSPs must adapt their mindset and reimagine their business beyond core services. They must find new sources of revenue by rapidly creating and iterating new offerings, understanding customer segmentation, delivering differentiated services and introducing value-based pricing that reflects content, context and quality.
These changes are underpinned by the systems that support them, but legacy systems are still in use that lock in existing processes and behaviors. MATRIXX provides the necessary flexibility for enabling new business models at scale.
MATRIXX provides the necessary flexibility for new business models at scale.
Commercial Agility in Action
MATRIXX is an agile monetization platform that allows new services to be launched or modified in as little as a few hours.
MATRIXX enables the rapid delivery of new features and improvements through an iterative approach that constantly improves customer experience with regular improvements and new functionality delivered at a pace that would be impossible with legacy business systems.
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