Our Platform. Your MVNO. Delivering Personalization.
iD Mobile is a new MVNO from Carphone Warehouse. Their plan was to develop and launch a new service specifically targeting millennial tastes. Their business objectives:
Create a compelling, youth-oriented digital brand.
Powerful customer control. Deep personalization. With MATRIXX, iD Mobile delivered a disruptive, on-demand experience tailored to millennial tastes.