Disruptive Digital Brand Launch
Starhub was looking to disrupt the crowded Singapore market with a new mobile service. They launched giga!, a new brand that gives customers unsurpassed, digital-first experiences. This allowed Starhub to:
- Create a market redefining, app-based proposition
- Incorporate continuous innovation into the new brand
- Provide full transparency and real-time control to customers
Starhub partnered with MATRIXX because the MATRIXX Digital Commerce Platform enabled them to launch their new, independent digital service in an aggressive timeline. By providing modern technology, MATRIXX allowed Starhub’s giga! to enter the market quickly and provide a breakthrough digital experience.