First to market with an all-digital mobile experience

Customer Case Study: Orange Romania

YOXO: An App-Based Service for Digital Natives

Orange Romania is the market leader in a highly competitive market. It identified a growing segment of young, cost-conscious consumers seeking a contract-free, all-digital service.

YOXO mobile app screen Orange Romania
YOXO mobile app screen Orange Romania
YOXO mobile app screen Orange Romania

YOXO Is Delivering Results

4.6 out of 5

rating from Google Play

66% higher NPS

than industry average

90% of customers

recommend YOXO

1 year to launch

with just 15 people

Anca Veluda
MATRIXX enables us to innovate quickly, to embrace agile experimentation and to deliver a best-in-class experience.”
Anca Veluda Head of Digital, Orange Romania

Why Digital Leaders, Lead with MATRIXX

Speed. Flexibility. Agility.

Out-of-the-box

features to accelerate market launch

Click-not-code

enabling self-sufficient operation

Global market leader

for enabling digital telcos

Open flexible APIs

for easy northbound integration

Scalable platform

to match business ambition

Real-time experience

full customer transparency and control

Only MATRIXX: Creating a New Digital Stack

Orange Romania deployed MATRIXX to:

  • Get to market quickly with a best-in-class digital experience
  • Innovate at speed and continuously add new features
  • Operate independently, without CRs for every new feature
  • Simplify the IT architecture to enable an agile working model
  • Leverage modern infrastructure to reset the cost-to-serve
MATRIXX and YOXO diagram

How MATRIXX Delivered for Orange Romania

API integration icon

API-Based Integration

Allows IT components and network systems to be added quickly without heavy systems integration

click icon

Click-Not-Code

Product configuration of business rules and use cases eliminates customization

out of the box icon

Out-of-the-Box Use Cases

The commercial teams can quickly select from building blocks to create a differentiated proposition

YOXO: How Orange Romania Was First to Market with All-Digital Mobile

To reach a new market segment that demands digital-first mobile experiences, Orange Romania launched the nation’s first all-digital mobile brand.

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