First to market with an all-digital mobile experience
Orange Romania is the market leader in a highly competitive market. It identified a growing segment of young, cost-conscious consumers seeking a contract-free, all-digital service.
rating from Google Play
than industry average
with just 15 people
Speed. Flexibility. Agility.
features to accelerate market launch
enabling self-sufficient operation
for enabling digital telcos
for easy northbound integration
to match business ambition
full customer transparency and control
Orange Romania deployed MATRIXX to:
Allows IT components and network systems to be added quickly without heavy systems integration
Product configuration of business rules and use cases eliminates customization
The commercial teams can quickly select from building blocks to create a differentiated proposition
To reach a new market segment that demands digital-first mobile experiences, Orange Romania launched the nation’s first all-digital mobile brand.