First to market with an all-digital mobile experience

Customer Case Study: Orange Romania

YOXO Is Delivering Results

4.6 out of 5

rating from Google Play

66% higher NPS

than industry average

90% of customers

recommend YOXO

1 year to launch

with just 15 people

Anca Veluda
MATRIXX enables us to innovate quickly, to embrace agile experimentation and to deliver a best-in-class experience.”
Anca Veluda Head of Digital, Orange Romania

Why Digital Leaders, Lead with MATRIXX

Speed. Flexibility. Agility.


features to accelerate market launch


enabling self-sufficient operation

Global market leader

for enabling digital telcos

Open flexible APIs

for easy northbound integration

Scalable platform

to match business ambition

Real-time experience

full customer transparency and control

Only MATRIXX: Creating a New Digital Stack

Orange Romania deployed MATRIXX to:

  • Get to market quickly with a best-in-class digital experience
  • Innovate at speed and continuously add new features
  • Operate independently, without CRs for every new feature
  • Simplify the IT architecture to enable an agile working model
  • Leverage modern infrastructure to reset the cost-to-serve
MATRIXX and YOXO diagram

How MATRIXX Delivered for Orange Romania

API integration icon

API-Based Integration

Allows IT components and network systems to be added quickly without heavy systems integration

click icon


Product configuration of business rules and use cases eliminates customization

out of the box icon

Out-of-the-Box Use Cases

The commercial teams can quickly select from building blocks to create a differentiated proposition

YOXO: How Orange Romania Was First to Market with All-Digital Mobile

To reach a new market segment that demands digital-first mobile experiences, Orange Romania launched the nation’s first all-digital mobile brand.

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