StarHub initially deployed MATRIXX to support the rapid launch of giga!, their all-digital offering, and now leverages MATRIXX to monetize their main brand for both consumers and enterprises.

Customer Case Study: StarHub

StarHub’s Ambition Delivered: A Fully Digital Strategic Transformation

StarHub’s mission is to shape the future with bold transformation, expanding beyond connectivity with digitalization and cloud innovation. In the first phases of StarHub’s DARE+ program, they invested and built multi-cloud, digital platforms across business, network and IT. In 2025, DARE+ transitioned into “harvest” mode to reap the benefits of their hard work: sustained growth, reinforced market leadership and a continuum of new experiences that enhance their customers’ lives.

Digital Ecosystem Leader

Transform beyond telco into a digital service provider, placing frictionless digital engagement at the core with an unwavering focus on value creation and differentiation.

Go-to-Market and Customer Agility

Enable innovative services with agility, reducing time to market and operating costs, all while delivering the most highly automated and personalized customer journeys.

One-Stop Shop for Businesses

Create a trusted brand for all enterprise needs including cybersecurity, cloud, ICT and network connectivity for locations, employees, processes and things.

Making Every Experience Count

Integrate consumer services into a unified offering available and customizable any time, anywhere and on any device, all while delivering exceptional customer service.

Only MATRIXX: Monetizing StarHub’s Digital Operations

StarHub chose MATRIXX as a key component of their digital transformation because they wanted to:

  • Build a state-of-the-art digital telco platform
  • Leverage cloud native technology for speed and agility
  • Continuously evolve, refine and improve their offerings
  • Get to market quickly with a breakthrough digital experience
By extending our collaboration with MATRIXX, we are equipping ourselves to deliver simpler, faster and more seamless digital experiences that cater to our customers’ evolving needs.”
Adam Seyer Chief Information Officer, StarHub

Transforming and Monetizing Unmatched Customer Experiences

In 2019, StarHub launched giga!, an all-digital consumer brand with an all-digital stack including MATRIXX at its core. giga! consistently achieves the highest NPS scores in the market, drives 30% of subscriber acquisition through referrals and has earned a 4.7 rating on the App Store. This successful partnership led to the expansion of the MATRIXX solution as the monetization platform for the main StarHub brand across the consumer and enterprise business groups.

StarHub Comprehensive Services

A full suite of mobile services powered by Singapore’s fastest network, drives greater value to customers through first-in-market innovations such as Singapore’s first 5G non-standalone network.

Improved Process and Value Delivery

The use of digital channels to engage customers has enabled StarHub not only to lower operating costs, but also to deepen and personalize our engagement with customers.

Multi-Channel Digital Self-Care

Only operator in Singapore to offer customer support, including chatbot and messaging-based support (Facebook and WhatsApp).

Real-Time Usage Visibility

First in Singapore to offer customers truly on-demand visibility into usage and payments.

giga! app

MATRIXX Delivers StarHub’s Transformation Priorities

Implementing smarter cross-product bundling and a multi-brand, multi-segment strategy

Delivering a modern digital platform that scales across the region to support the expanding needs of enterprises

Enabling simpler, faster and seamless digital experiences personalized to customers’ evolving needs

How MATRIXX Delivered the Solution StarHub Needed

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Out-of-the-Box Use Cases

Enables the rapid delivery of business requirements without customization

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API-Based Integration

Allows other network, IT and third-party components to be added quickly without heavy systems integration

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Cloud Native Application

Responsive, scalable and fault-tolerant deployment within private, public or hybrid clouds

giga! Singapore’s First and Only Fully Digital Mobile Service

To grab the attention of tech-savvy millennials, StarHub, one of Singapore’s leading mobile carriers, needed to deliver better and more innovative products faster. Discover how MATRIXX enabled StarHub to launch giga!, Singapore’s first and only fully digital mobile service, in just six months.

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