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Three UK and MATRIXX Digital Commerce
Three UK built a greenfield, cloud native IT stack to deliver an omnichannel digital experience. Discover how.
Three UK: Replacing Legacy Frustration with Modern Agility
With over 10 million customers and a market share of 11%, Three’s strategy is to be the best-loved brand by both customers and employees. Three concluded that complex, legacy technology was holding back its disruptive ambition.
Laying the Foundation for the Future of Communication
Three needed to modernize their BSS infrastructure in preparation for 5G. In addition to adding a new engagement layer powered by Salesforce | Vlocity, they wanted flexible rating and charging, with the agility, performance and scale to monetize any opportunity that 5G throws at them. Three wants to offer the UK’s best 5G experience, and they have built a technology stack to make it a reality.
“Simply recreating existing applications as 'digital' isn’t good enough. We believe that the technology developed by MATRIXX Software can help every operator achieve its transformation objectives.”
Susan Buttsworth, COO, 3UK
Building a Greenfield, Cloud Native IT Stack
Three’s Rebus digital transformation program leveraged the latest developments in digital and cloud technology to build a greenfield capability for the future. The design principles were to be cloud-first, to embrace automation and to force simplification. The key program objectives were:
To reduce time to market for new products from months to days
To reduce the time and associated costs to serve customers
To deliver a step-change in customer/employee experience
Consumer Prepay, Reinvented
PAYG supercharged, control, track
and flex on the new Three app
New App, New Experience
With enhanced control, flexibility and self-service
With 1-click, recurring and automatic options
Simple journeys no longer need the call center
Make registration simple and easy
In-app chat for better conversations
Only MATRIXX: Creating a New Digital BSS Stack
Three deployed MATRIXX Digital Commerce as part of a comprehensive solution with Salesforce Vlocity because they wanted to:
Build a state-of-the-art digital telco platform on cloud native technology
Enable 100% digital journeys to improve margins and upsell capabilities
Offer a seamless omnichannel experience to drive acquisition and reduce churn
Optimize customer interaction across self-care, retail stores and call center
How MATRIXX Was Able to Deliver
Agile to deploy with configurable APIs and gateways replacing interface programming
Cloud native, 5G ready with over a dozen successful digital transformations
No code configuration enables rapid change, reducing the time to market for every offer