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The operator, with interests in the Middle East, Africa and Asia, needed to fast-track their digital transformation efforts and offer a disruptive, on-demand experience to their customers.
Reviewed the operator’s portfolio and identified ways to evolve their brand
Proposed an agile development approach to launch in the market quickly
Devised two go-to-market (GTM) offers that featured innovative digital offerings
To get these capabilities into the market quickly, MATRIXX suggested utilizing a Minimum Viable Product (MVP) approach. This strategy allowed offerings to be introduced in phases and invited consumer feedback to influence any future plans.
MATRIXX proposed an express digital-stack approach utilizing a bi-modal architecture. With a bi-modal method, new capabilities are dispatched through a new digital commerce platform that respects the legacy infrastructure but can also run independently.
Lowers deployment expenses with quicker results as capabilities run independently, yet simultaneously
Prepares for innovation, such as 5G, by using cloud-native technology that is simpler to operate and more scalable
Lessens operational costs as configuration-based software eliminates the need for coding and testing of new features
Allows operators to provide customers modern digital experiences efficiently without putting ongoing revenue at risk
With the first phase of the project successfully launched, the customer is promoting the plan throughout their market. Once their KPIs are achieved, the service offering will be scaled out from the initial features. The second phase aims to attract new customers, maintain momentum with existing customers and grow their value in the market.