Achieving sustainable differentiation in the commercial model to B2B customers is vital for growth. Outcome-based pricing, which moves the focus away from commoditized technology offers and trades in the currency of business outcomes, is a key part of that strategy.
Rapid digitization of the commercial model and relationship between telcos and enterprise customers is a key growth imperative for the telco industry. Increased competition from hyperscalers and private network players dictates the need for a more progressive, dynamic monetization model. The integration of the MATRIXX Digital Commerce Platform with Flex BSS from Qvantel lays a clear foundation for that approach.
Real-time charging has become a necessity for enhancing telco enterprise BSS stacks with new digital monetization models and opportunities. Revenue growth requirements, the acceleration of digital delivery adoption and monetization platform scale and resiliency are the key change agents driving that need.
Data-Driven Insights Improve CSP Business Outcomes
MATRIXX and Cardinality.io are addressing the challenges faced by CSPs in harnessing complex data. Learn how CSPs can use data to create advanced customer experiences, offer personalized products and plans to their customers and further optimize their operations.
CSPs’ B2B Success Will Be Defined by the Flexibility of Their Commercial Models
Growth in B2B ICT services is a strategic imperative for telcos. Addressing the current shortcomings in customer experience and commercial agility delivery are foundational to delivering that growth. This report surveyed 400 enterprises and CSP’s for their reflections on where that commercial relationship is in need of improvement.
Reimagining the Small and Medium Enterprise Opportunity
With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?