Sharing plans and allowances across any enterprise size is an approach to managing thousands of employees and their plans that gives real-time visibility of consumption at a company, department and employee level, and provides controls to manage thresholds and limits by the enterprise themselves.
With real world metrics of +77 Net Promoter Score, customer retention rates of 95% and 40% lower cost-to-serve, advanced consumer digital deployments have lead the way in delivering breakthrough customer experiences. The dash for growth, pandemic acceleration of digital adoption and B2B monetization platform scale are driving the same need and opportunity in the SME segment. The opportunity is now. The time is now.
With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?
Small medium enterprises are the key growth engine for telcos. Serving them on their terms requires a new, dynamic monetization model and approach.