
Monetization-as-a-Service in Wholesale: eBook
Leading with an inherently transport-centric portfolio leaves wholesale operators struggling for differentiation, resulting in margin & revenue challenges.
MATRIXX and Cardinality.io are addressing the challenges faced by CSPs in harnessing complex data. Learn how CSPs can use data to create advanced customer experiences, offer personalized products and plans to their customers and further optimize their operations.
Growth in B2B ICT services is a strategic imperative for telcos. Addressing the current shortcomings in customer experience and commercial agility delivery are foundational to delivering that growth. This report surveyed 400 enterprises and CSP’s for their reflections on where that commercial relationship is in need of improvement.
With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?
Telco opportunity in the enterprise ICT services market is under an increasing threat from the four forces of discontinuity: competition, technological disruption, operational lethargy and changes in enterprise IT buying patterns. A new, lean approach to the monetization of mobile, fixed and application/content services, with an increased focus on real-time, on-demand services and flexible payment options, is the game changer required to repel that threat.
Increased digital channels usage and telecommuting, both accelerated by the pandemic, are opening up fresh new opportunities for telcos to monetize their fixed and mobile consumer portfolios. That opportunity is predicated on a series of new, value based offers and plans and not simply a continuation of 'cost plus' quad-play bundling activities.