
The Digital Dozen eBook: B2B Use Cases
The enterprise market is the new growth battleground for telcos. Service differentiation is everything, driving the need for a new and more dynamic commercial and experience model.
Telco opportunity in the enterprise ICT services market is under an increasing threat from the four forces of discontinuity: competition, technological disruption, operational lethargy and changes in enterprise IT buying patterns. A new, lean approach to the monetization of mobile, fixed and application/content services, with an increased focus on real-time, on-demand services and flexible payment options, is the game changer required to repel that threat.
Increased digital channels usage and telecommuting, both accelerated by the pandemic, are opening up fresh new opportunities for telcos to monetize their fixed and mobile consumer portfolios. That opportunity is predicated on a series of new, value based offers and plans and not simply a continuation of 'cost plus' quad-play bundling activities.
This Heavy Reading report, with our partner Salesforce, looks at the role partner ecosystems will play in 5G Monetization. It also explores the key capabilities that will be required to deliver a marketplace of compelling B2B services and to support emerging B2B2X business models.
With 5G driving the need for flexible performance and elastic scalability, cloud native deployments are becoming the primary choice for most organizations. The MATRIXX Digital Commerce Platform is deployed as a cloud native, containerized application, orchestrated and managed by Kubernetes.