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Minimum Viable Product (MVP) is a way of building better products, by going live as quickly as possible and using real customer feedback to guide future development. When utilizing this approach, Telcos can cut through cultural challenges while rapidly evolving and adding services.
North America, Tier-1 Carrier, new all-digital carrier
South East Asia, Yoodo, Malaysia, disruptive digital-only brand
Middle East, Ooredoo, Oman, first to market with digital
Europe, Tier-1 Group OpCo, disruptive digital proposition
Digital leaders are shifting from the traditional multi-year IT transformations to an agile approach known as Minimum Viable Product (MVP) that can deliver meaningful change in under six months.
Every successful MVP program has these three components:
A tightly defined scope for a mobile-first digital proposition
A new digital BSS stack with minimal integration to legacy
A cross-functional project team with executive sponsorship