The trend of providing consumers with universal connectivity and increased payment flexibility has created a fundamental shift in customer needs. Users expect greater personalization and immediacy from vendors, to interact with products and services whenever it suits and to receive accurate, immediate, real-time information. Service providers are often hamstrung, however, by a tangled web of outdated systems and processes and struggle to provide the personalized and engaging experiences customers want.
Transforming the Customer Experience
The MATRIXX Digital Commerce Platform (MATRIXX DCP) delivers a remarkably agile monetization platform with the ability to launch and modify novel services in a matter of hours.
MATRIXX DCP enables the rapid delivery of new features and improvements through an iterative approach that consistently improves customer experience. Customer feedback can be collected and used to drive feature development, with regular improvements and new functionality delivered at a pace that would be impossible with legacy business systems.
Orange Romania: Delivering the nation’s first all-digital brand in less than a year.
Once they have selected and customized services, customers track their own usage, manage their own spend and update their own accounts through an accessible real-time app, avoiding the frustrations of traditional CRM channels.
Digital capabilities like these offer a win-win in the form of a better user experience and a lower cost-to-serve.
WINDTRE: Launched a new digital brand to accelerate business transformation.
5G offers exciting potential for new consumer revenue from, for example, ultra-fast mobile and fixed-wireless broadband, mobile gaming, and products and services based on virtual and augmented reality.
This potential can only be realized through experimentation, constant service evolution and the ability to easily create and test new offerings that will bring tomorrow’s new revenue.
Telstra: MATRIXX worked with Telstra to deliver a superior experience that turned neutral customers into brand advocates.