A lack of differentiation and increased competition are causing traditional transport-centric wholesale services to commoditize. To capture new growth opportunities, wholesale groups need to change their strategy.
Key to this transformation is empowering retail partners and their customers with new monetization models and innovative engagement experiences. This strategy enables a modern digital wholesale provider to build retail relationships based on lasting value and opportunity, and to deliver new benchmarks for agility, transparency and trust.
By extending comprehensive monetization options to retailers with key real-time commercial insights such as up-to-the-second spend levels, portfolio volume utilization and flexible pay-now type models as examples, wholesalers are building on the strength of their services portfolio.
Providing commercial and experience differentiation to retailers as key value-adds, wholesale providers can move beyond providing connectivity to simplify and streamline the process of building a competitive service.
Deployment of the MATRIXX Digital Commerce Platform (MATRIXX DCP) as a dynamic multi-tenant monetization engine allows wholesalers to offer a more comprehensive monetization-as-a-service model. Therefore, providing rich, up-to-the-second insights on spend levels, usage and payment approaches as well as offer/promotion and portfolio updates to the retail partner and, by proxy, the end customer.
Use Case: Neutral Host Network Model
A neutral host network allows multiple service providers to use the same infrastructure to offer their services to customers, allowing for more efficient use of resources and increased competition. They are ideally suited to serving smart spaces such as offices, ports, airports and shopping malls. Advanced multi-party monetization models and third-party settlement in B2C, B2B, B2B2X and IoT segments are a key requirement here.
Monetization-as-a-Service in Wholesale: White Paper
With transport-centric portfolios commoditizing, the growth challenge for wholesale operators is acute. Monetization-as-a-service is a new commercial approach and offering geared towards turning the tide and putting growth back on the agenda.
Blog: A Change of Era in Wholesale
It’s no longer an age of transformation for wholesalers; market conditions are driving a need for a change of era — one where retailers and customers monetization experience are front and center.