Ali Harfouche is currently MATRIXX Software’s Vice President and Head of Sales for the Middle East and Africa. He is primarily responsible for growing MATRIXX business in the MEA region and helping customers transform successfully to digital operating models using MATRIXX patented technologies.

Ali has over 22 years of experience working with Telecom and software firms. Prior to joining MATRIXX, he worked with Oracle in Dubai where he was responsible for the MEA CGBU sales consulting organization. Ali has also held key positions for seven different Telecom providers in the Middle East, Africa, and Asia, providing him the opportunity to work with legacy BSS systems and vendors (NEPs).

He appreciates an operational experience coupled with a vendor experience and considers the cutting edge, digitally enabled, technologies and BSS with MATRIXX to be transformative.

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