Artificial Intelligence Requires Transformed Commercial Models
The pace of embedding AI in “as-a-service” software platforms is unstoppable. Leading vendors are delivering smarter insights, greater automation and autonomous agentic processes in their solutions. AI-enabled capabilities deliver unquestionable value to customers, but pricing and billing models for these features have not kept pace. Per-seat or per-user license prices prevail but do not correspond to resources consumed or value achieved. Emerging AI token-based pricing models are a step in the right direction but similarly lack transparency into the resources and the cost of completing a discrete task.
Human agent seat-based price plans are misaligned with AI value.
AI-enabled software providers should rethink pricing models to reflect AI-specific cost/value dynamics and evaluate proven billing systems that can support usage-based processing at scale.
Pricing opacity of seat-based or token-based AI billing will inevitably lead to surprises when invoices are generated, as users lack insights into their AI agent costs. Providers may be shocked as well, as they need transparent insights into the underlying costs of OpenAI, AWS, GCP or other technologies to deliver those AI services.
MATRIXX Dynamic Billing delivers a real-time, flexible charging engine that transforms AI pricing into value-based and outcome-based offers.
The costs of AI processing are not insignificant. As the market is just beginning to climb up the steep slope of the adoption curve, these processing resources, from AI agents to large language models (LLMs) to storage and data center power consumption, are far from becoming commoditized.
MATRIXX Dynamic Billing enables real-time visibility into user charges and resources consumed, as well as notifications when thresholds are reached.
New services and new commercial models always benefit from maximum transparency and high levels of support in the “early adopter” phase. Providers and customers alike face a learning curve in order to understand the cost-benefit ratio of new technologies like AI.
MATRIXX Dynamic Billing provides a platform for experimentation, where new pricing models can be deployed with agility to encourage usage, make dynamic recommendations to evolve packages and scale as the business grows.