Monetization-as-a-Service in Wholesale: eBook

Private networks offer unrivaled speed, security and latency, however, the key to success is developing a custom business case unique to each organization. With a strategy based on connecting network services to enterprise value and customer outcomes, private networks can foster new business models and cultivate multi-party relationships that drive revenue.

If CSPs are to capitalize on the overall edge opportunity, they must pivot from the “network-out” model of service delivery that has served them for the last 20+ years to a customer-focused, “value-in” model. New edge services are driven by a new monetization model.

Over the past decade, the business model of most monetization vendors has developed in a direction that directly conflicts with telcos strategic business requirements. The industry needed a new approach.

CSPs are evolving their monetization platform so that they can unlock the full potential of 5G, and evolve from pure voice and data providers into leaders of the digital economy. This eBook uses real life use cases and examples to describes how this is happening, and the essential technical and functional requirements behind it.

With transport-centric portfolios commoditizing, the growth challenge for wholesale operators is acute. Monetization-as-a-service is a new commercial approach and offering geared towards turning the tide and putting growth back on the agenda.

With 5G and cloud native, vendors are rethinking how they want to do business. However, successfully delivering a monetization solution that truly supports critical digital capabilities requires a unique, real-time platform.

To compete based on innovation, companies need to deliver more than just a new idea that looks or performs differently. The key to success is identifying where new is needed, and then guide the implementation with a clear strategy.

The enterprise market is the new growth battleground for telcos. Service differentiation is everything, driving the need for a new and more dynamic commercial and experience model.

Achieving sustainable differentiation in the commercial model to B2B customers is vital for growth. Outcome-based pricing, which moves the focus away from commoditized technology offers and trades in the currency of business outcomes, is a key part of that strategy.

Rapid digitization of the commercial model and relationship between telcos and enterprise customers is a key growth imperative for the telco industry. Increased competition from hyperscalers and private network players dictates the need for a more progressive, dynamic monetization model. The integration of the MATRIXX Digital Commerce Platform with Flex BSS from Qvantel lays a clear foundation for that approach.

Real-time charging has become a necessity for enhancing telco enterprise BSS stacks with new digital monetization models and opportunities. Revenue growth requirements, the acceleration of digital delivery adoption and monetization platform scale and resiliency are the key change agents driving that need.