Orange Flex, an app-based digital proposition, redefines customer engagement through a simpler and richer experience.
MATRIXX Software Chief Marketing Officer Jennifer Kyriakakis interviews Orange Poland Head of Consumer Markets Mariusz Gaca about Orange Poland’s agile response to the COVID-19 crisis.
Hard Talk: Orange Flex – Uber-izing Digital Customer Experiences
Hard Talk with Jean Francois Fallacher, CEO, Orange Poland and Nik Willets, CEO, TM Forum.
Don’t have an hour to watch the Hard Talk interview? Read this executive summary, where we’ve captured the key story points of Orange Poland’s disruption.
Orange Flex is Delivering Results
Orange Flex launched a digital-first, mobile app-based service in May 2019. The results have been very encouraging:
20% of sign-ups
are from existing customer referrals
27% of activations
are on eSim
50% of additions
are porting in from competitors
4.7 out of 5.0
rating from App Store
We selected MATRIXX Software because it enables the agility our business needs, including full transparency in every service we deliver and real-time, instant access to personalized offers based on behavior and usage.”
CIO, Orange Poland
As part of Orange, one of the world’s leading operator groups with OpCos in 28 countries, Orange Poland offers a full range of mobile, broadband, fixed line and TV services to 20 million customers. Orange Poland is the number two operator in the highly competitive Polish market where all four operators have over 10 million subscribers and a market share in excess of 20%.
Whatever You Want.
Whenever You Need It.