Orange Poland

Orange Poland and MATRIXX Digital Commerce

Orange Poland launched Flex, a new, app-based digital proposition that redefines customer engagement through a simpler and richer experience. Discover how.

“We selected MATRIXX Software because it enables the agility our business needs, including full transparency in every service we deliver and real-time, instant access to personalized offers based on behavior and usage.”

Bruno Chomel, CIO, Orange Poland

Orange Flex is Delivering Results

Orange Flex launched a digital-first, mobile app-based service in May 2019. The results have been very encouraging:

  • 20% of sign-ups are from existing customer referrals
  • 27% of activations are on eSim
  • 50% of additions are porting in from competitors
  • App Store rating of 4.7 out of 5.0

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Find Out How Orange Did It

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Orange Poland Uber-izes Telecom with Orange Flex

TM Forum case study on the Orange Flex service launch, the customer experience vision and commercial results

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Orange Poland

As part of Orange, one of the world’s leading operator groups with OpCos in 28 countries, Orange Poland offers a full range of mobile, broadband, fixed line and TV services to 20 million customers. Orange Poland is the number two operator in the highly competitive Polish market where all four operators have over 10 million subscribers and a market share in excess of 20%.

Orange Poland app screens with MATRIXX Digital Commerce

Orange Flex.
Whatever You Want.
Whenever You Need It.

Only MATRIXX: Creating a New Digital BSS Stack

Orange deployed MATRIXX Digital Commerce as part of a comprehensive solution with Salesforce Vlocity because they wanted to:

  • Build a state-of-the-art digital telco platform
  • Leverage modern technology for speed and agility
  • Operate independently from existing legacy infrastructure
  • Get to market quickly with a breakthrough digital experience

“MATRIXX Software is a key component of our new digital architecture and enables the transformation of our operating model as we scale.”

Bruno Chomel, CIO, Orange Poland

How MATRIXX Was Able to Deliver

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Configuration-based software that enabled the rapid delivery of business requirements without any customization

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API-based integration allowed cloud components and key network systems to be added quickly without heavy systems integration

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Out-of-the-box use cases and customer journeys so the commercial teams could quickly create a differentiated proposition

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