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Orange Poland and MATRIXX Digital Commerce
Orange Poland launched Flex, a new, app-based digital proposition that redefines customer engagement through a simpler and richer experience. Discover how.
Hard Talk: Orange Flex –
Uber-izing Digital Customer Experiences
Hard Talk with Jean Francois Fallacher, CEO, Orange Poland and Nik Willets, CEO, TM Forum.
Orange Flex is Delivering Results
Orange Flex launched a digital-first, mobile app-based service in May 2019. The results have been very encouraging:
20% of sign-ups are from existing customer referrals
27% of activations are on eSim
50% of additions are porting in from competitors
App Store rating of 4.7 out of 5.0
“We selected MATRIXX Software because it enables the agility our business needs, including full transparency in every service we deliver and real-time, instant access to personalized offers based on behavior and usage.”
Bruno Chomel, CIO, Orange Poland
As part of Orange, one of the world’s leading operator groups with OpCos in 28 countries, Orange Poland offers a full range of mobile, broadband, fixed line and TV services to 20 million customers. Orange Poland is the number two operator in the highly competitive Polish market where all four operators have over 10 million subscribers and a market share in excess of 20%.
Whatever You Want.
Whenever You Need It.
Find Out How Orange Did It
Orange Poland Uber-izes Telecom with Orange Flex
TM Forum case study on the Orange Flex service launch, the customer experience vision and commercial results