Orange Poland

Orange Flex, an app-based digital proposition, redefines customer engagement through a simpler and richer experience.

COVID-19 Interview

MATRIXX Software VP of Marketing Jennifer Kyriakakis interviews Orange Poland Head of Consumer Markets Mariusz Gaca about Orange Poland’s agile response to the COVID-19 crisis.

 

Hard Talk: Orange Flex – Uber-izing Digital Customer Experiences

Hard Talk with Jean Francois Fallacher, CEO, Orange Poland and Nik Willets, CEO, TM Forum.

Orange Poland Disrupts Its Own Legacy to Lead Mobile Innovation PDF MATRIXX

Don’t have an hour to watch the Hard Talk interview? Read this executive summary, where we’ve captured the key story points of Orange Poland’s disruption.

Orange Flex is Delivering Results

Orange Flex launched a digital-first, mobile app-based service in May 2019. The results have been very encouraging:

20% of sign-ups

are from existing customer referrals

27% of activations

are on eSim

50% of additions

are porting in from competitors

4.7 out of 5.0

rating from App Store

We selected MATRIXX Software because it enables the agility our business needs, including full transparency in every service we deliver and real-time, instant access to personalized offers based on behavior and usage.”
Bruno Chomel CIO, Orange Poland

Only MATRIXX: Creating a New Digital BSS Stack

Orange deployed MATRIXX Digital Commerce as part of a comprehensive solution with Salesforce Vlocity because they wanted to:

  • Build a state-of-the-art digital telco platform
  • Leverage modern technology for speed and agility
  • Operate independently from existing legacy infrastructure
  • Get to market quickly with a breakthrough digital experience
Orange Flex diagram
MATRIXX Software is a key component of our new digital architecture and enables the transformation of our operating model as we scale.”
Bruno Chomel CIO, Orange Poland

How MATRIXX Was Able to Deliver

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Configuration-Based Software

Enables the rapid delivery of business requirements without any customization

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API-Based Integration

Allows cloud components and key network systems to be added quickly without heavy systems integration

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Out-of-the-Box Use Cases

Commercial teams could quickly create differentiated propositions

Find Out How Orange Did It

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Orange Poland Uber-izes Telecom with Orange Flex

TM Forum case study on the Orange Flex service launch, the customer experience vision and commercial results

Read Case Study

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