Orange Poland

Orange Poland and MATRIXX Digital Commerce

Orange Poland launched Flex, a new, app-based digital proposition that redefines customer engagement through a simpler and richer experience. Discover how.

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“We selected MATRIXX Software because it enables the agility our business needs, including full transparency in every service we deliver and real-time, instant access to personalized offers based on behavior and usage.”

Bruno Chomel, CIO, Orange Poland

Orange Digital Experience Ambition

Orange wanted to launch a new digital proposition that would re-invigorate their position as a challenger brand. The project is the first of its kind within the Orange Group and they partnered with MATRIXX Software to:

  • Deliver a market leading, app-based experience
  • Offer customers simplicity, transparency and full control
  • Migrate 25% of sales to online channels by 2020
  • Become the most recommended operator by 2020

Orange Flex: Disrupting the Polish Telco Market

Orange Flex app data plan

Pick Your Data Plan

Orange Flex app multi-sim

Multi-Sim Sharing

Orange Flex app roaming dashboard

Roaming Dashboard

Orange Flex app eSim

eSim

Orange Poland logo

Orange Poland

As part of Orange, one of the world’s leading operator groups with OpCos in 28 countries, Orange Poland offers a full range of mobile, broadband, fixed line and TV services to 20 million customers. Orange Poland is the number two operator in the highly competitive Polish market where all four operators have over 10 million subscribers and a market share in excess of 20%.

Orange Flex app

Orange Flex.
Whatever You Want.
Whenever You Need It.

Only MATRIXX: Creating a New Digital BSS Stack

Orange deployed MATRIXX Digital Commerce as part of a comprehensive solution with Vlocity because they wanted to:

  • Build a state-of-the-art digital Telco platform
  • Leverage modern technology for speed and agility
  • Operate independently from existing legacy infrastructure
  • Get to market quickly with a breakthrough digital experience

“MATRIXX Software is a key component of our new digital architecture and enables the transformation of our operating model as we scale.”

Bruno Chomel, CIO, Orange Poland

How MATRIXX Was Able to Deliver

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Configuration based software that enabled the rapid delivery of business requirements without any customization

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API-based integration allowed cloud components and key network systems to be added quickly without heavy systems integration

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Out-of-the-box use cases and customer journeys so the commercial teams could quickly create a differentiated proposition

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