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Yoodo is an exciting new digital only brand from the Axiata Group. The service went live in Malaysia in January 2018.
Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.
Yoodo wanted to bring a disruptive digital proposition to the Malaysian market. They partnered with MATRIXX Software to:
Create a service proposition that lets users have full control
Offer a digital only, mobile first experience across the entire customer journey
Yoodo wanted to embrace agile methodologies to move fast. They chose to launch with a Minimum Viable Product (MVP) to get to market today.
Tuck Mun, Head of Yoodo