The new digital brand, Yoodo, was created to win millennial customers in Malaysia.

Yoodo COVID-19 Interview

Jennifer Kyriakakis of MATRIXX and Tuck Mun Chow of Yoodo talk about the history of the Malaysian telco and the impacts of COVID-19.

Tuck Mun
We needed the systems and expertise to build a disruptive digital operating model — for that we chose MATRIXX Software.”
Chow Tuck Mun Head of Yoodo

MVP: The Right Choice

Yoodo wanted to embrace agile methodologies to move fast. They chose to launch with a Minimum Viable Product (MVP) to get to market today.

Why MVP

  • Needed to bring new thinking to the organization
  • A digital experience was not feasible on existing systems

How They Succeeded

  • Tightly managed project scope with minimal integration to legacy
  • Offsite team with CEO support, and external resources bringing specialist skills
  • Created a new standalone digital capability using a hybrid cloud deployment model to run independently of existing infrastructure
Yoodo phone

The Yoodo service was created with MATRIXX Digital Commerce and launched to friendly users in just five months.

Traditional mobile operators design plans based on what they want to sell the customer, developing various plans and features that don’t fit most customer’s individual needs.”
Tuck Mun Head of Yoodo

Yoodo, a New Kind of Mobile Offering

Offering Complete Customization

Find Out How Yoodo Did It

Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.

View the eBook

MVP Fast-Track to Digital

Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.

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