The new digital brand, Yoodo, was created to win millennial customers in Malaysia.
Jennifer Kyriakakis of MATRIXX and Tuck Mun Chow of Yoodo talk about the history of the Malaysian telco and the impacts of COVID-19.
Yoodo is an exciting new digital only brand from the Axiata Group. The service went live in Malaysia in January 2018.
Yoodo wanted to embrace agile methodologies to move fast. They chose to launch with a Minimum Viable Product (MVP) to get to market today.