Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.
Yoodo wanted to bring a disruptive digital proposition to the Malaysian market. They partnered with MATRIXX Software to:
Create a service proposition that lets users have full control
Offer a digital only, mobile first experience across the entire customer journey
MVP: The Right Choice
Yoodo wanted to embrace agile methodologies to move fast. They chose to launch with a Minimum Viable Product (MVP) to get to market today.
Needed to bring new thinking to the organization
A digital experience was not feasible on existing systems
How they succeeded
Tightly managed project scope with minimal integration to legacy
Offsite team with CEO support, and external resources bringing specialist skills
Created a new standalone digital capability using a hybrid cloud deployment model to run independently of existing infrastructure
The Yoodo service was created with MATRIXX Digital Commerce and launched to friendly users in just five months.
“Traditional mobile operators design plans based on what they want to sell the customer, developing various plans and features that don’t fit most customer’s individual needs.”
Tuck Mun, Head of Yoodo
Yoodo, a New Kind of Mobile Offering
Offering Complete Customization
Deploying Network Slicing: The Key Role of the Converged Charging System
Join this webinar on July 28th to hear MATRIXX’s Rob Edwards and Paul Gainham present the essential architecture underpinning network slicing, as well as the key steps to deploy and successfully monetize it.