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Yoodo is an exciting new digital only brand from the Axiata Group. The service went live in Malaysia in January 2018.
Yoodo wanted to bring a disruptive digital proposition to the Malaysian market. They partnered with MATRIXX Software to:
Create a service proposition that lets users have full control
Offer a digital only, mobile first experience across the entire customer journey
Yoodo wanted to embrace agile methodologies to move fast. They chose to launch with a Minimum Viable Product (MVP) to get to market today.
Farid Yunus, Head of Yoodo