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Zain Saudi launched Yaqoot, a new digital brand as the first step in an ambitious digital transformation program.

Zain’s Digital Transformation Ambition

  • Deliver a market leading, app-based experience
  • Provide a digital-grade, 5G ready business platform
  • Digitize key customer journeys to streamline processes
Yaqoot app
Yaqoot app
Yaqoot app
Yaqoot app
Yaqoot app
Yaqoot app
Sultan Bin Abdulaziz AlDeghaither
Embarking on our digital transformation journey is about meeting the customer experience expectations of today’s consumers while laying the foundation for the digitally-connected future.”
Sultan Bin Abdulaziz AlDeghaither CEO, Zain Saudi

Zain Saudi Arabia

Zain Saudi is part of the Zain brand, a leading mobile voice and data services operator, providing services in eight Middle Eastern and African countries. Offering a full range of mobile and fixed services to over eight million subscribers, Zain Saudi is one of the world’s first 5G network operators and is leading the way in digital transformation.

MVP: The Right Choice

Do Things Differently

  • Embrace the MATRIXX playbook and launch new capabilities quickly
  • Transition to an agile working methodology of multi-week sprints
  • Deliver a rich digital experience that could attract more customers

Choose MVP

  • Launch in an aggressive time frame, in months not years
  • Overcome challenges in legacy BSS transformation models
  • Continuously innovate product features and capabilities

Successfully Launch Fast

  • Tightly managed project scope with minimal integration to legacy
  • Empowered teams with CEO support, and a mandate for radical change
  • Deploy a new digital stack capable of running independently of existing infrastructure
Yaqoot image

How MATRIXX Was Able to Deliver:

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Configuration-Based Software

Enables the rapid delivery of business requirements without any customization

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API-Based Integration

Allows cloud components and key network systems to be added quickly without heavy systems integration

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Out-of-the-Box Digital Use Cases

Commercial teams could quickly implement innovative products to create differentiated propositions

Find Out How Zain Did It

Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.

View the eBook

MVP Fast-Track to Digital

Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.

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