Zain KSA

Zain Saudi and
MATRIXX Digital Commerce

Zain Saudi launched Yaqoot, a new, all-digital, pre-pay proposition as the first step in an ambitious digital transformation program. Discover how.

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Zain’s Digital Transformation Ambition

Zain wanted to transform its network and IT capabilities and move to a new digital platform that could deliver an upgraded experience today while also supporting the rollout of 5G services. Zain partnered with MATRIXX Software to:

  • Deliver a market leading, app-based experience
  • Provide a digital-grade, 5G ready business platform
  • Digitize key customer journeys to streamline processes


Yaqoot App Animation

Yaqoot is an all-digital, pre-pay proposition offering tailored products and social gifting through a simple app-based interface.

“Embarking on our digital transformation journey is about meeting the customer experience expectations of today’s consumers while laying the foundation for the digitally-connected future.”
Sultan Bin Abdulaziz AlDeghaither
Zain Saudi

Zain Saudi Arabia

Zain Saudi is part of the Zain brand, a leading mobile voice and data services operator, providing services in eight Middle Eastern and African countries. Offering a full range of mobile and fixed services to over eight million subscribers, Zain Saudi is one of the world’s first 5G network operators and is leading the way in digital transformation.


MVP: The Right Choice

Do Things Differently

  • Embrace the MATRIXX playbook and launch new capabilities quickly
  • Transition to an agile working methodology of multi-week sprints
  • Deliver a rich digital experience that could attract more customers


Choose MVP

  • Launch in an aggressive time frame, in months not years
  • Overcome challenges in legacy BSS transformation models
  • Continuously innovate product features and capabilities


Successfully Launch Fast

  • Tightly managed project scope with minimal integration to legacy
  • Empowered teams with CEO support, and a mandate for radical change
  • Deploy a new digital stack capable of running independently of existing infrastructure

MVP Yaqoot

How MATRIXX Was Able to Deliver:

Configuration based software that enabled the rapid delivery of business requirements without any customization

API-based integration that allowed cloud components and key network systems to be added quickly without heavy systems integration


Out-of-the-box digital use cases  so commercial teams could quickly implement innovative products to create differentiated propositions


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