StarHub uses MATRIXX for real-time charging across its digital infrastructure, supporting both mobile postpaid and prepaid customers within 4G and 5G networks.

Customer Case Study: StarHub

Johan Buse
MATRIXX has been a proven partner with giga!, and we look forward to working together to embed game changing flexibility in our platforms, to deliver end-to-end, enriching experiences to our entire customer base.”
Johan Buse Chief, Consumer Business Group, StarHub

StarHub’s Ambition: A Fully Digital Strategic Transformation

StarHub’s mission is to evolve beyond telco toward a full-on digital life and digital services provider. The StarHub DARE+ initiative doubles down on digital across everything StarHub does, accelerating value creation, realising growth without frontiers, and delivering an endless continuum of experiences that enrich customers’ lives.

Transform beyond telco to a digital service provider with frictionless digital engagement at the core.

Invest in agility to enable innovative services with reduced time to market and operating costs.

Deliver a trusted one-stop brand for enterprises’ cyber security, cloud and ICT and network connectivity needs.

Integrate consumer services into an all-in-one offering available anytime, anywhere and on any device.

Unrelenting Commitment to Transformation

In 2019 StarHub’s launched giga!, a SIM-only digital brand that consistently achieved the highest NPS scores in the market. They are now applying the innovations from giga! across all their offerings.

StarHub Comprehensive Services

A full suite of mobile services powered by Singapore’s fastest network, drives greater value to customers through first-in-market innovations such as Singapore’s first 5G non-standalone network.

Improved Process and Value Delivery

The use of digital channels to engage customers has enabled StarHub not only to lower operating costs, but also to deepen and personalize our engagement with customers.

Multi-Channel Digital Self-Care

Only operator in Singapore to offer customer support, including chatbot and messaging-based support (Facebook and WhatsApp)

Real-Time Usage Visibility

First in Singapore to offer customers truly on-demand visibility into usage and payments

giga! app

Only MATRIXX: Creating a New Digital BSS Stack

StarHub chose MATRIXX as a key component of their digital transformation because they wanted to:

  • Build a state-of-the-art digital telco platform
  • Leverage modern technology for speed and agility
  • Operate independently from existing legacy infrastructure
  • Continuously evolve, refine and improve their offerings
  • Get to market quickly with a breakthrough digital experience
Playing to our strengths as a leading digital service provider, we are boldly scaling up agility across our systems, building a fully-digital ecosystem that is ready to evolve for whatever customers want next. MATRIXX was the obvious choice to make that happen.”
Johan Buse Chief, Consumer Business Group, StarHub

How MATRIXX Delivered the Solution StarHub Needed

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Out-of-the-Box Use Cases

Enables the rapid delivery of business requirements without customization

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API-Based Integration

Allows other network, IT and third-party components to be added quickly without heavy systems integration

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Cloud Native Application

Responsive, scalable, and fault-tolerant deployment within private, public, or hybrid clouds

giga! Singapore’s First and Only Fully Digital Mobile Service

To grab the attention of tech-savvy millennials, StarHub, one of Singapore’s leading mobile carriers, needed to deliver better and more innovative products faster. Discover how MATRIXX enabled StarHub to launch giga!, Singapore’s first and only fully digital mobile service, in just six months.

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