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StarHub’s goal was to launch a new mobile service that could cut through the noise in the crowded Singapore market. The result was giga!, an independent sub-brand created to:
Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.
Created for continuous evolution, StarHub’s giga! is built from the ground-up to give its customers exceptional digital-firsts on day one.
Including a market-first, full digital ID verification system built into the app
First in Singapore to allow customers the ability to hold onto their data
Only operator in Singapore to offer customer support, including chatbot and messaging-based support (Facebook and WhatsApp)
First in Singapore to offer customers truly on-demand visibility into usage and payments
SIM delivery within 24 hours, with progress trackable in-app
StarHub deployed MATRIXX Digital Commerce because they wanted to:
Johan Buse, CCO, StarHub
Configuration based software that enabled the rapid delivery of business requirements without customization
API-based integration allowed other network, IT and third-party components to be added quickly without heavy systems integration
Out-of-the-box use cases so that commercial teams could quickly select the building blocks for a differentiated proposition