StarHub launched a new mobile service giga! that embraced continuous innovation as an integral part of their offering.

Johan Buse
We selected MATRIXX because they have an agile, digital-first platform and a proven team, enabling us to launch a new, fully digital mobile service within an aggressive timeline.”
Johan Buse CCO, Starhub

StarHub’s Digital Ambition: A Fully Digital Mobile Service

StarHub’s goal was to launch a new mobile service that could cut through the noise in the crowded Singapore market. The result was giga!, an independent sub-brand created to:

Build a market redefining, app-based proposition

Embrace continuous innovation and improvement

Deliver transparency and control to customers

Win customers with a better, simpler, all-digital experience

Rapid Innovation Right out of the Gate

Created for continuous evolution, StarHub’s giga! is built from the ground-up to give its customers exceptional digital-firsts on day one.

Seamless Digital Onboarding

Including a market-first, full digital ID verification system built into the app

Data Roll-Over

First in Singapore to allow customers the ability to hold onto their data

Multi-Channel Digital Self-Care

Only operator in Singapore to offer customer support, including chatbot and messaging-based support (Facebook and WhatsApp)

Real-Time Usage Visibility

First in Singapore to offer customers truly on-demand visibility into usage and payments

Door to Door Delivery

SIM delivery within 24 hours, with progress trackable in-app

giga! app

Launching at the Speed of Digital

giga timeline

Only MATRIXX: Creating a New Digital BSS Stack

StarHub deployed MATRIXX Digital Commerce because they wanted to:

  • Build a state-of-the-art digital telco platform
  • Leverage modern technology for speed and agility
  • Operate independently from existing legacy infrastructure
  • Continuously evolve, refine and improve their offerings
  • Get to market quickly with a breakthrough digital experience
We wanted to build a brand that could use consumer feedback to rapidly evolve the product while also delivering a seamless digital experience. MATRIXX was the obvious choice to make that happen.”
Johan Buse CCO, StarHub

How MATRIXX Delivered the Solution StarHub Needed

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Configuration-Based Software

Enables the rapid delivery of business requirements without customization

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API-Based Integration

Allows other network, IT and third-party components to be added quickly without heavy systems integration

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Out-of-the-Box Use Cases

Commercial teams could quickly select the building blocks for a differentiated proposition

giga! Singapore’s First and Only Fully Digital Mobile Service

To grab the attention of tech-savvy millennials, StarHub, one of Singapore’s leading mobile carriers, needed to deliver better and more innovative products faster. Discover how MATRIXX enabled StarHub to launch giga!, Singapore’s first and only fully digital mobile service, in just six months.

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giga! and MATIRXX Digital Commerce cover art

giga! Singapore’s First and Only Fully Digital Mobile Service

To grab the attention of tech-savvy millennials, StarHub, one of Singapore’s leading mobile carriers, needed to deliver better and more innovative products faster. Discover how MATRIXX enabled StarHub to launch giga!, Singapore’s first and only fully digital mobile service, in just six months.

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