5G Positioning and Pricing Strategies: Driving to 5G Success
As 5G development enters a stage of early deployments, MATRIXX commissioned Strategy Analytics to assess the state of 5G positioning, packaging and pricing. After speaking with end-users and key members of global telco teams, they uncovered some innovative approaches to 5G to expand digital engagement.
Consumers are starting to get excited about 5G, but how can providers turn this energy into revenue? It starts with digital experience, service agility and scalable performance. Explore real-world use cases and some of today’s most promising monetization opportunities in this playbook for digital leaders.
Many telcos rely on customer care and billing systems that are unchanged since the nineties. However, as digital transformation becomes imminent, the old school approach to BSS cannot continue to support telco’s evolution.
MATRIXX and Salesforce provide market-leading solutions for customer engagement and commerce that come together as a cloud native digital BSS, so that CSPs can easily create compelling digital experiences across all B2C, B2B and B2B2X market segments.
IDC surveyed 300 organizations around the globe to find out how they view their mobile service providers and how operators can begin to build a more partner-focused relationship through transparency and self-service.
5G is an opportunity to re-energize the telco business model and in order to obtain long-term 5G profitability, telcos must consider significant changes to their business strategies. Explore the five essential questions that telco leadership should be asking to get the most value out of 5G.
As 4G becomes more prominent in emerging markets, new revenue opportunities and better customer experiences will follow. However, what does this mean for operators in both emerging and leading economies?
Will Telecoms Get More Than the Connection Share of 5G + IoT?
Thanks to 5G and IoT, enterprise transformation is accelerating. But, how will telcos benefit from these innovations as they open up new ways to monetize offerings, manage capabilities and conduct business?
Monetizing Digital Opportunities in Enterprise Telco
In the past, telco revenue from enterprise relied on connectivity services. However, non-connectivity services, such as cloud and security, are now significant revenue drivers, forcing operators to find new ways to satisfy their enterprise segment.
Digital-first commerce goes beyond the consumer, as the same capabilities open opportunities for enterprise in spending, departmental management, asset control and more. However, with IoT and 5G, enterprise must have a digital platform that is equipped to handle these functions.
As telcos roll-out 5G and generate new commercial models, legacy monetization solutions cannot be expected to work in this new environment. There are key monetization elements that must be addressed to achieve true digital transformation.