Beyond Coverage and Capacity

If CSPs are to capitalize on the overall edge opportunity, they must pivot from the “network-out” model of service delivery that has served them for the last 20+ years to a customer-focused, “value-in” model. New edge services are driven by a new monetization model.

Analysts Don Kellogg and Roger Entner are joined by Marc Price, CTO of MATRIXX, from the 6G Symposium this week.

With transport-centric portfolios commoditizing, the growth challenge for wholesale operators is acute. Monetization-as-a-service is a new commercial approach and offering geared towards turning the tide and putting growth back on the agenda.

With 5G and cloud native, vendors are rethinking how they want to do business. However, successfully delivering a monetization solution that truly supports critical digital capabilities requires a unique, real-time platform.

To compete based on innovation, companies need to deliver more than just a new idea that looks or performs differently. The key to success is identifying where new is needed, and then guide the implementation with a clear strategy.

Achieving sustainable differentiation in the commercial model to B2B customers is vital for growth. Outcome-based pricing, which moves the focus away from commoditized technology offers and trades in the currency of business outcomes, is a key part of that strategy.

Rapid digitization of the commercial model and relationship between telcos and enterprise customers is a key growth imperative for the telco industry. Increased competition from hyperscalers and private network players dictates the need for a more progressive, dynamic monetization model. The integration of MATRIXX with Flex BSS from Qvantel lays a clear foundation for that approach.

Real-time charging has become a necessity for enhancing telco enterprise BSS stacks with new digital monetization models and opportunities. Revenue growth requirements, the acceleration of digital delivery adoption and monetization platform scale and resiliency are the key change agents driving that need.