A New, All-Digital, Pre-Pay Proposition
Zain Saudi wanted to transform its network by moving to a new digital platform that would provide users with a better experience, support 5G rollout and offer products through an app-based interface. Their business objectives:
- Offer a first-class, app-based experience
- Produce a digital-grade, 5G ready business platform
- Digitize essential customer journeys and streamline processes
As one of the world’s first 5G operators, Zain Saudi needed to launch new capabilities quickly while continuously innovating their product. MATRIXX Digital Commerce and an MVP methodology empowered Zain to bring a disruptive digital proposition to the Middle East in months, not years.