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Ooredoo and MATRIXX Digital Commerce
Ooredoo quickly launched innovative new digital offerings in Oman and Kuwait. Discover how.
Ian Dench, CEO of Ooredoo Oman, Dave Labuda, Founder and CEO of MATRIXX Software and Sheikh Mohammed bin Abdullah bin Mohammed Al Thani, CEO of Ooredoo Kuwait, at MWC 2019
Ooredoo Oman Announces Their New Digital Service at MWC 2019
Ooredoo: Giving Customers What They Want, Now.
Ooredoo knew that their customers’ expectations were changing. They wanted to invest in an experience that could evolve the group brand into a digital service provider. The new digital propositions, New Shababiah in Oman and Ana in Kuwait, were the first of their kind in the region.
“Our new services enrich our customers’ digital experience with the freedom to choose and customize the digital package that fits their needs.”
Sheikh Saud Bin Nasser Al Thani
Ooredoo wanted to move quickly to transform their brand, embracing an agile development approach to get to market in under six months. Rather than trying to launch new capabilities as part of a multi-year IT transformation of existing infrastructure, they instead built a new digital service platform capable of delivering innovative, new customer experiences now.
They partnered with MATRIXX Software to:
Create a breakthrough digital service proposition
Encourage existing customers to use the new digital service
Use an agile approach to launch quickly
Future-proof the Ooredoo brand for digital services
MVP: The Right Choice
Ooredoo wanted to do things differently
Embrace agile development to get new capabilities to market quickly
Use consumer feedback to guide continuous development
Leverage a richer digital experience to build a stronger Ooredoo brand
They chose to launch in phases, focusing on a Minimum Viable Product (MVP) approach for new pre-paid customers.
Want to launch in an aggressive time frame, less than six months
Need for meaningful progress after many disappointing transformation efforts
Demand for continuous innovation and a real digital experience meant that “just another BSS upgrade” would be insufficient
How they succeeded
Tightly managed project scope with minimal integration to legacy
Empowered team with CEO support, and a mandate for radical change
Created a new, digital capability using an on-premise deployment model able to run independently of existing infrastructure
Ooredoo, Oman MVP Timeline
“We are proud to push the digital experience boundaries for our customers, bringing the best of Silicon Valley through our partnership with MATRIXX.”
Sheikh Saud Bin Nasser Al Thani, Group CEO, Ooredoo
MATRIXX Was Able to Deliver the Fast-Track Solution Ooredoo Wanted by Providing:
Configuration based software that enabled the rapid delivery of business requirements without any customization
Out-of-the-box use cases so thatcommercial teams could quickly select the building blocks for a differentiated proposition
API-based integration which allowed key network and ERP systems to be added quickly without heavy systems integration