Ooredoo and MATRIXX Digital Commerce

Ooredoo quickly launched innovative new digital offerings in Oman and Kuwait. Discover how.

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Ian Dench, CEO of Ooredoo Oman, Dave Labuda, Founder and CEO of MATRIXX Software and Sheikh Mohammed bin Abdullah bin Mohammed Al Thani, CEO of Ooredoo Kuwait, at MWC 2019

Ooredoo Oman Announces Their New Digital Service at MWC 2019


Ooredoo: Giving Customers What They Want, Now.

Ooredoo knew that their customers’ expectations were changing. They wanted to invest in an experience that could evolve the group brand into a digital service provider. The new digital propositions, New Shababiah in Oman and Ana in Kuwait, were the first of their kind in the region.

“Our new services enrich our customers’ digital experience with the freedom to choose and customize the digital package that fits their needs.”
Sheikh Saud Bin Nasser Al Thani
Group CEO

Ooredoo’s Ambition

Ooredoo wanted to move quickly to transform their brand, embracing an agile development approach to get to market in under six months. Rather than trying to launch new capabilities as part of a multi-year IT transformation of existing infrastructure, they instead built a new digital service platform capable of delivering innovative, new customer experiences now.

They partnered with MATRIXX Software to:

  • Create a breakthrough digital service proposition
  • Encourage existing customers to use the new digital service
  • Use an agile approach to launch quickly
  • Future-proof the Ooredoo brand for digital services

MVP: The Right Choice

Ooredoo wanted to do things differently

  • Embrace agile development to get new capabilities to market quickly
  • Use consumer feedback to guide continuous development
  • Leverage a richer digital experience to build a stronger Ooredoo brand

They chose to launch in phases, focusing on a Minimum Viable Product (MVP) approach for new pre-paid customers.



  • Want to launch in an aggressive time frame, less than six months
  • Need for meaningful progress after many disappointing transformation efforts
  • Demand for continuous innovation and a real digital experience meant that “just another BSS upgrade” would be insufficient


How they succeeded

  • Tightly managed project scope with minimal integration to legacy
  • Empowered team with CEO support, and a mandate for radical change
  • Created a new, digital capability using an on-premise deployment model able to run independently of existing infrastructure

Ooredoo wanted to do things differently

Ooredoo, Oman MVP Timeline

“We are proud to push the digital experience boundaries for our customers, bringing the best of Silicon Valley through our partnership with MATRIXX.”

Sheikh Saud Bin Nasser Al Thani, Group CEO, Ooredoo

MATRIXX Was Able to Deliver the Fast-Track Solution Ooredoo Wanted by Providing:

Configuration based software that enabled the rapid delivery of business requirements without any customization

Out-of-the-box use cases so that commercial teams could quickly select the building blocks for a differentiated proposition


API-based integration which allowed key network and ERP systems to be added quickly without heavy systems integration


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