Ooredoo quickly launched innovative new digital offerings.
Ooredoo Oman Announces Their New Digital Service at MWC 2019
Giving Customers What They Want, Now.
Ooredoo knew that their customers’ expectations were changing. They wanted to invest in an experience that could evolve the group brand into a digital service provider. The new digital propositions, New Shababiah in Oman and Ana in Kuwait, were the first of their kind in the region.
Our new services enrich our customers’ digital experience with the freedom to choose and customize the digital package that fits their needs.”
Sheikh Saud Bin Nasser Al Thani
Group CEO, Ooredoo
Ooredoo wanted to move quickly to transform their brand, embracing an agile development approach to get to market in under six months. Rather than trying to launch new capabilities as part of a multi-year IT transformation of existing infrastructure, they instead built a new digital service platform capable of delivering innovative, new customer experiences now. They partnered with MATRIXX Software to:
Create a breakthrough digital service proposition
Use an agile approach to launch quickly
Encourage existing customers to use the new digital service