Ooredoo quickly launched innovative new digital offerings.
Ooredoo knew that their customers’ expectations were changing. They wanted to invest in an experience that could evolve the group brand into a digital service provider. The new digital propositions were the first of their kind in the region.
Ooredoo wanted to move quickly to transform their brand, embracing an agile development approach to get to market in under six months. Rather than trying to launch new capabilities as part of a multi-year IT transformation of existing infrastructure, they instead built a new digital service platform capable of delivering innovative, new customer experiences now. They partnered with MATRIXX Software to:
Create a breakthrough digital service proposition
Use an agile approach to launch quickly
Encourage existing customers to use the new digital service
They chose to launch in phases, focusing on a Minimum Viable Product (MVP) approach for new pre-paid customers.
Enables the rapid delivery of business requirements without any customization
Commercial teams could quickly select the building blocks for a differentiated proposition
Allows key network and ERP systems to be added quickly without heavy systems integration
Digital leaders are embracing MVP to deliver meaningful change in under six months. Read other MVP case studies and learn why this approach has become best practice for fast-track digital execution.