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Ian Dench, CEO of Ooredoo Oman, Dave Labuda, Founder and CEO of MATRIXX Software and Sheikh Saud Bin Nasser Al Thani, Group CEO of Ooredoo, at MWC 2019
Ooredoo knew that their customers’ expectations were changing. They wanted to invest in an experience that could evolve the group brand into a digital service provider. The new digital propositions, New Shababiah in Oman and Ana in Kuwait, were the first of their kind in the region.
Ooredoo wanted to move quickly to transform their brand, embracing an agile development approach to get to market in under six months. Rather than trying to launch new capabilities as part of a multi-year IT transformation of existing infrastructure, they instead built a new digital service platform capable of delivering innovative, new customer experiences now.
They partnered with MATRIXX Software to:
They chose to launch in phases, focusing on a Minimum Viable Product (MVP) approach for new pre-paid customers.
Sheikh Saud Bin Nasser Al Thani, Group CEO, Ooredoo
Configuration based software that enabled the rapid delivery of business requirements without any customization
Out-of-the-box use cases so that commercial teams could quickly select the building blocks for a differentiated proposition
API-based integration which allowed key network and ERP systems to be added quickly without heavy systems integration