With transport-centric portfolios commoditizing, the growth challenge for wholesale operators is acute. Monetization-as-a-service is a new commercial approach and offering geared towards turning the tide and putting growth back on the agenda.
With 5G and cloud native, vendors are rethinking how they want to do business. However, successfully delivering a monetization solution that truly supports critical digital capabilities requires a unique, real-time platform.
To compete based on innovation, companies need to deliver more than just a new idea that looks or performs differently. The key to success is identifying where new is needed, and then guide the implementation with a clear strategy.
The enterprise market is the new growth battleground for telcos. Service differentiation is everything, driving the need for a new and more dynamic commercial and experience model.
Achieving sustainable differentiation in the commercial model to B2B customers is vital for growth. Outcome-based pricing, which moves the focus away from commoditized technology offers and trades in the currency of business outcomes, is a key part of that strategy.
Watch this fireside chat between Swisscom Ventures’ Stefan Kuentz and MATRIXX CEO Glo Gordon to learn about our partnership.
Join MATRIXX CTO Marc Price for an up-to-date view of 3GPP standards and how their maturing technical capabilities will enable the true potential for 5G monetization.
June 1, 2022
Rapid digitization of the commercial model and relationship between telcos and enterprise customers is a key growth imperative for the telco industry. Increased competition from hyperscalers and private network players dictates the need for a more progressive, dynamic monetization model. The integration of MATRIXX with Flex BSS from Qvantel lays a clear foundation for that approach.
Real-time charging has become a necessity for enhancing telco enterprise BSS stacks with new digital monetization models and opportunities. Revenue growth requirements, the acceleration of digital delivery adoption and monetization platform scale and resiliency are the key change agents driving that need.
With real world metrics of +77 Net Promoter Score, customer retention rates of 95% and 40% lower cost-to-serve, advanced consumer digital deployments have lead the way in delivering breakthrough customer experiences. The dash for growth, pandemic acceleration of digital adoption and B2B monetization platform scale are driving the same need and opportunity in the SME segment. The opportunity is now. The time is now.
Read this report by TM Forum to discover how Telefónica Germany evolved its approach to BSS transformation and selected MATRIXX DCP as the monetization engine for their new B2C and B2B stacks.
MATRIXX and Cardinality.io are addressing the challenges faced by CSPs in harnessing complex data. Learn how CSPs can use data to create advanced customer experiences, offer personalized products and plans to their customers and further optimize their operations.
Join MATRIXX Founder & CMO Jennifer Kyriakakis and MATRIXX CTO Marc Price in conversation with Cardinality.io CMO Anton Prenneis.
They discuss how numerous telecom business processes and operations that can be improved through data-driven, real-time insights as well as the real-time AI, analytics and monetization solutions that can make all this happen.
Growth in B2B ICT services is a strategic imperative for telcos. Addressing the current shortcomings in customer experience and commercial agility delivery are foundational to delivering that growth. This report surveyed 400 enterprises and CSP’s for their reflections on where that commercial relationship is in need of improvement.
With consumer markets relatively flat, the growth spotlight of telco executives and shareholders is focused on the enterprise market. With B2B business expected to contribute some 50% of telco revenue by 2025, the key question is where will that growth come from?